KOMUNIKASI ELECTRONIC WORD OF MOUTH (E-WOM) PARIWISATA KABUPATEN MAJALENGKA DI MEDIA SOSIAL INSTAGRAM MELALUI #MAJALENGKAHITS
نویسندگان
چکیده
منابع مشابه
The Effect of Electronic Word of Mouth (e-WOM) Advertising on the Sports Customers' Purchase Intention with Emphasis on the Mediator Role of Consumer’s Involvement
The present study aimed to investigate the effects of electronic word of mouth (e-WOM) advertising on the sports customers' purchase intention with emphasis on the mediator role of consumer’s involvement. 270 sport customers voluntarily filled out the Bambauer-Sachse and Mangold electronic word of mouth advertising (2011), McQuarrie's consumer involvement (1992) and the Diallo (2012) and Park e...
متن کاملA Framework for Identification The Effective Factors In Accepting The Accepting The Electronic Word Of Mouth Advertising In Instagram
Nowadays, people rely mostly on the information gathered through word of mouth regarding the purchase of products of using services. On the other hand, due to the expansion of social networks among people and its daily usage in society, these advertisements are mostly published in social networks. However, not all these advertisements are accepted by the audiences. Therefore, the aim of this st...
متن کاملthe effect of news websites’ design quality on e- loyalty and electronic word of mouth (e-wom) (case study: allameh tabatabaee university, tehran)
news websites’ design quality plays an important role in retention time and increasing visitors’ motivation in order to maintain loyalty and e-wom. therefore, these websites are trying to achieve this competitive advantage through improving their websites’ design quality. the purpose of this research is to examine the effect of design quality of news websites on e-loyalty and e-wom. this articl...
متن کاملthe effect of electronic word of mouth (e-wom) on consumer’s purchase intention through customer based brand equity (cbbe) (the case: dell laptop)
electronic word of mouth (e-wom) is a new emergent arena in which, consumers share their experiences and reviews on various brands and products such as laptop with each other, through online communication channels. this is a practical and survey research. research’s statistical society is the students of allameh tabatabaei university. statistical sample is selected by relative categorized and a...
متن کاملElectronic Word of Mouth: Definitions and Concepts
Because of its great impact on the consumer’s behavior, electronic Word Of Mouth (eWOM) has become an important concept for the researchers and during the last decade, a great deal of attention was paid to the concept of eWOM. However, despite the growing number of studies on the subject, related literature remains fragmented, possibly affecting the long term development of the eWOM research. F...
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ژورنال
عنوان ژورنال: Jurnal Ilmu Politik dan Komunikasi
سال: 2019
ISSN: 2581-1541,2086-1109
DOI: 10.34010/jipsi.v9i2.2469